Tuesday, January 09, 2018
Tuesday, January 09, 2018
Tuesday, January 09, 2018
Tuesday, January 16, 2018
Tuesday, January 16, 2018
Tuesday, January 16, 2018
Tuesday, January 23, 2018
Tuesday, January 23, 2018
Tuesday, January 30, 2018
Tuesday, January 30, 2018
Tuesday, February 06, 2018
Tuesday, February 13, 2018
Tuesday, February 13, 2018
Last week, we talked about numerous design elements that indicate points of emphasis. Spatial patterns like the Gutenberg Diagram and the golden grid tell where someone's eye is most likely to be drawn. Cognitive techniques like framing and priming take advantage of the mind works to emphasize some aspect of how an idea or call to action will be interpreted. Highlighting techniques (boldness, typeface, color, and inversion) can also be used to emphasize specific page elements. Icons make certain ideas or piece of information easier to process and more memorable.
Rhetoric and narrative theory have similar ways of thinking about emphasis. As the Herman reading shows, stories employ a range of strategies to create a feeling of access to a narrative's storyworld, as well as various characters' inner consciousness or mental state. Methods like word choice, repetition, and playing on the "sound properties" of spoken language are just some of the tools in a writer's toolbox to create these effects.
In class today, we will experiment with emphasis by altering vintage advertisements. Your goal is to play with the visual and rhetorical elements of an advertisement, using Adobe Photoshop, to transform the advertisement in a meaningful way. How should you change the advertisement? That's up to you. Remix "appropriates and changes other materials to create something new." Parody, meanwhile, imitates "with deliberate exaggeration for comic effect." Homage is a show of respect using allusion or imitation. This assignment can accommodate experiments in any of these areas.
I've collected a Box.com folder of advertisements that you can download and use for this assignment (click 'Link to content' below). Upload your work to your Box.com folder for Composing Digital Media when you are finished.
Tuesday, February 20, 2018
Tuesday, February 27, 2018
Tuesday, February 27, 2018
Tuesday, March 20, 2018
Tuesday, March 20, 2018
Tuesday, March 27, 2018
Tuesday, April 03, 2018
Tuesday, April 24, 2018
Friday, February 16, 2018
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Friday, March 16, 2018
Friday, March 2, 2018